+36306239014 madiszabo@gmail.com
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Mádi-Szabó András

+36 30 623 9014

madiszabo@gmail.com

Philosophy

Strive to see the goal and the client in the (big) picture

I.  SOCIAL RESPONSIBILITY

Put a charity program into project-managed form.

  • at Salva Vita Foundation (non-profit)
  • as Project Manager
  • in 2019 – present.

II. ONLINE MARKETING AND SALES

Designed a complete marketing automation system with creative content.

  • at Calivita International (health, MLM)
  • as International Marketing & Online Sales Manager
  • in 2017 – 2018.

Created a range of tailor-made online marketing strategies for top clients.

  • at KREATIVKONTROLL (copywriting agency)
  • as Inbound Marketing Strategist
  • in 2016 – 2017.

III. MARKETING AND SALES

Set up professional marketing ops in all OMV markets.
Established strategic marketing planning, performance measurement, and feedback.
Improved overall marketing efficiency by 20.5%.

  • at OMV Head Office (fuel brands, retail)
  • as International Marketing Manager
  • in 2009 – 2014.

Created fuel brands and the “ideal fuel portfolio” that is applied OMV-wide ever since.
Launched loyalty program SuperShop.
Built and lead Marketing and Sales Teams and a retail network with 1200 employees.
Put brand OMV (consumer and B2B) on a steady growth course of +10% per year.

  • at OMV in Vienna, Budapest, Bratislava, Prague (fuel brands, retail and B2B)
  • as Marketing, Sales & Training Manager
  • in 1999 – 2009.

Learned everything from the best.
On-the-job experience in brand & product development at the world’s top marketing and retail companies.

  • at The Coca-Cola Company, Tesco and Kraft (brand marketing and retail)
  • as Brand Manager, Marketing Manager
  • in 1993 – 1999.

STRUGGLES I LEARNED FROM

After having to dive deep into the world of online marketing, I realized that not only Google, Facebook & co. but even HTML, CSS and JavaScript is something I can learn.

Most proud of

I not only know the ins and outs of online marketing but the very foundations of the discipline, too.

I turned generic fuel into brands and my fuel portfolio still bears a name in OMV’s product marketing jargon:
“the ideal portfolio”.

TOP SKILLS

  • Strategy 95% 95%
  • Marketing 90% 90%
  • Efficiency 75% 75%
  • Team player 85% 85%

Education

MBA
Case Western Reserve University / CEU
Weatherhead School of Management / IMC
1999

BBA
Corvinus University
1993

Languages

Native Hungarian
Fluent in English and German