Focus on the goal. See the human behind the data.
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I. SOCIAL RESPONSIBILITY
Put a charity program into project-managed form.
- at Salva Vita Foundation (non-profit)
- as Project Manager
- in 2019 – present.
II. ONLINE MARKETING AND SALES
Designed a complete marketing automation system with creative content based on customer behaviour data.
- at Calivita International (health, MLM)
- as International Marketing & Online Sales Manager
- in 2017 – 2018.
Created a range of tailor-made online marketing strategies for top clients. From analysis to action plans.
- at KREATIVKONTROLL (copywriting agency)
- as Inbound Marketing Strategist
- in 2016 – 2017.
III. MARKETING AND SALES
Set up professional marketing ops in all OMV markets.
Established strategic marketing planning, performance measurement and feedback – based on market and performance data.
Improved overall marketing efficiency by 20.5%.
- at OMV Head Office (fuel brands, retail)
- as International Marketing Manager
- in 2009 – 2014.
Created fuel brands and the “ideal fuel portfolio” that is applied OMV-wide ever since.
Launched loyalty program SuperShop.
Built and lead Marketing and Sales Teams and a retail network with 1200 employees.
Put brand OMV (consumer and B2B) on a steady growth course of +10% per year.
- at OMV in Vienna, Budapest, Bratislava, Prague (fuel brands, retail and B2B)
- as Marketing, Sales & Training Manager
- in 1999 – 2009.
Learned everything from the best.
On-the-job experience in brand & product development at the world’s top marketing and retail companies.
- at The Coca-Cola Company, Tesco and Kraft (brand marketing and retail)
- as Brand Manager, Marketing Manager
- in 1993 – 1999.
STRUGGLES I LEARNED FROM
Most proud of
I not only know the ins and outs of online marketing but the very foundations of the discipline, too.
I turned generic fuel into brands and my fuel portfolio still bears a name in OMV’s product marketing jargon:
“the ideal portfolio”.
- Strategy 95% 95%
- Marketing 90% 90%
- Efficiency 75% 75%
- Team player 85% 85%
Case Western Reserve University / CEU
Weatherhead School of Management / IMC
Fluent in English and German